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Digital Marketing Manager

Job Title: Digital Marketing Manager
Contract Type: Permanent
Location: London
Industry:
Salary: Up to £50000 per annum + bonus & benefits
Reference: 15630347
Job Published: March 15, 2018 00:00

Job Description

This role would suit a very hands on, organised and analytical person who has extensive experience in lead generation/nurturing, and managing the overall marketing strategy within a B2B Tech environment. Ideally, the successful candidate will have proven experience with website transformation (WordPress), SEO and programmatic.

Your role:

  • Drive lead generation
    • Devise creative strategies and techniques to drive sign ups/ new leads based on their target personas and verticals
    • Utilising the right mix or paid (e.g SEM, PPC, content syndication) and owned media (website, SEO, social) to drive growth
  • Nurture and upsell existing opportunities
    • Create automation programs using Pardot to drive existing opportunities to convert
    • Work closely with sales team to monitor inbound lead handover/ reporting and support with messaging and communications strategy
  • Increase brand awareness and support new product launches
    • Maximise exposure of new product launches to key audience across different channels including PPC, retargeting, paid and organic /social
    • Organise events
    • Support content creation/editing with content marketing manager
  • Your profile:

  • Proven experience gained in B2B SaaS marketing role
  • Technical skills and understanding of the areas that make up a successful digital campaign and how that process is executed and measured
  • Firm understanding of demand generation tactics including outbound and inbound marketing
  • Proven experience with website transformation (WordPress), SEO, programmatic, retargeting
  • Previous experience in copywriting
  • Experience in planning and executing events and managing PR agencies
  • If you would like to work for the company that believes Marketing, as an integrated corporate function is fundamental to the delivery of the business strategy, then you should apply with your CV.

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