Digital Marketing Executive (Private Healthcare Group)

Job Title: Digital Marketing Executive (Private Healthcare Group)
Contract Type: Permanent
Location: London
Salary: £30000 - £40000 per annum
Reference: 15630395
Job Published: March 16, 2018 00:00

Job Description

A rapidly growing UK private dental group is looking for a Digital Marketing Executive to join their Marketing team in Central London. Backed by wealthy investors and servicing a breadth of high end and middle range clients, the start-up is revolutionising the way corporates conduct business with dentists and dental practice owners.

You will need to learn constantly and be adaptable to a start-up environment, and will support the dental practices across the group to execute their individual marketing plans, whilst supporting various marketing strategies from an internal level.

Key Responsibilities:

  • Creating meaningful and engaging content for a variety of channels (online, print, social etc.)
  • Leading on all social media platforms for the group, including growing and maintaining their web presence and SEO.
  • Responsible for creating and optimising HTML email campaigns, and reporting on performance.
  • Liaising with external creative agencies to design eye-catching marketing material.
  • Conducting meetings with practice teams and analysing their requirements and budgets accordingly.
  • Managing paid search and paid social campaigns using Google AdWords.
  • Maintaining internal communications, including the Board and key stakeholders, demonstrating best practice by sharing learnings across the

Key Skills:

  • You must be able to manage multiple stakeholders and their needs, as well as meeting tight deadlines.
  • You will be a self-starter needing little direction and an ability to work with a sense of ownership and independence.
  • Strong copywriting ability, including good working knowledge of using CMS Systems (i.e. WordPress)
  • Good general digital marketing experience, ideally including HTML, PHP, and email service platforms (i.e. Mail Chimp) and social media platforms.
  • Experience with image editing and design software (Adobe InDesign, Photoshop or Illustrator) is desirable.
  • Good understanding of website SEO optimisation is a plus.
  • Demonstrated experience in implementing paid social and PPC campaigns across various platforms is desirable.
  • Mobile and web design experience is a plus.