Our client; Europe's largest growing online gambling company are in search for a Digital Marketing executive specialising in Optimisation to come join their vibrant offices based in South London.
Your role will be focused around researching and analysing digital retention marketing projects which will contribute to the companies' bottom line performance and the companies overarching marketing strategy.
In order to be successful in this role its important that you have prior experience in the delivery of digital marketing (e.g A/B testing, web analytics) and understanding its connection between financial performance and marketing objectives.
- Driving marketing and business enhancements through a combination of solo, team and cross-department and agency collaboration
- Making use of A/B testing, Web Analytics, Customer Data and Financial Data to back up digital marketing enhancement proposals and measure success
- Researching and analysing data for optimisation opportunities
- Making data available & producing insights to guide the daily conventions in website marketing
- Provide post-enhancement reporting across all platforms to internal stakeholders
- Connect with contemporary & new marketing platforms to improve retention marketing efforts & to gain insight
- Understanding & knowledge of analytics tools (such as Adobe Analytics, Google Analytics)
- Knowledge of A/B testing Tools
- Understanding of the conversion goals of digital marketing
- Strong communication skills