Digital Marketing Executive

Job Title: Digital Marketing Executive
Contract Type: Permanent
Location: London
Salary: Benefits
Reference: 15619468
Job Published: September 14, 2017 01:00

Job Description

Digital Marketing Executive


We are recruiting for an innovative fast growing credit card business based in central London. They are extremely big on values and look to connect with inspiring individuals who want to be a part of their developments in the credit card sector. The business has developed a product range to offer near-prime customers the ability to build, or re-build, their credit history. Over 70% of their new own brand customers see their credit rating improve in the first year of holding their cards and we have welcomed over 1.5 million customers since they launched in 2002.

Role Purpose

This role sits within the central marketing team and reports to the Digital Marketing Capabilities Manager. The role holder is accountable for the scheduling, deployment, testing and execution of multi-channel digital email and SMS campaigns (always on and trigger). This involves working across both the Own and Co Brand business units and areas (Acquisition, ECM, eServicing) to deliver the teams commercial objectives.

Key Accountabilities

  • Deployment of digital marketing email and SMS campaigns via the CRM platform (Salesforce Marketing Cloud)
  • Load, edit and send HTML emails (paste html) and use base template
  • Assist with email template design and optimisation
  • SMS creation, including personalisation (AmpScript)
  • Quality assurance checks (email and SMS content)
  • Troubleshooting and logging platform issues and defects with internal and external resolution teams
  • Management of stakeholders and all sign off processes
  • Working with internal and external teams when appropriate to work effectively, to tight deadlines and to the best standards
  • Define and implement best practice for campaign delivery including: knowledge of html template structure, responsive design, frequency and deliverability, AB testing suggestions
  • Promotional campaign strategy and build of the drive customer to the eServicing portals
  • Build and execute on AB testing strategies
  • Platform configuration including: one-time, recurring, automated, triggered and dynamic content campaigns
  • Use litmus testing: email client and device
  • Data mapping data sets to email and SMS campaigns
  • Creating and maintaining a library of html, graphic and dynamic content components
  • Run reporting and analysis on campaign and business unit levels as well as provide insights into building conversion rates across digital channels
  • Support through the delivery of digital projects including: finding solutions to requirements, task delivery and testing

Skills and Experience

  • Salesforce Marketing Cloud/Exact Target
  • Campaign planning/scheduling
  • HTML and CSS skills
  • Return Path testing suite (including litmus)
  • Stakeholder management
  • Knowledge of customer experience across channels
  • Strong written and verbal communication skills
  • Proven knowledge of Marketing campaign and sales processes and products development; communications development; and financial services regulatory requirements

Desirable skills:

  • Adobe Creative Suite (Photoshop, Illustrator, Dreamweaver)
  • Experience in a highly data-driven industry preferred e.g. Banking, Telco, Supermarket loyalty

Personal attributes:

  • Strong interpersonal skills and people management
  • Managing customer experience across channels
  • Organization and time management
  • Priority management
  • Understand marketing strategy and enforce/maintain best practice standards
  • Analytical understanding and ability to communicate