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Digital Marketing Executive

Job Title: Digital Marketing Executive
Contract Type: Permanent
Location: London
Industry:
Salary: £27000 - £32000 per annum
Reference: 15618207
Job Published: August 22, 2017 01:00

Job Description

Digital Marketing Executive - Beauty & Fashion - Clientside - London
£27,000 - £32,000


Digital Marketing Executive - The Company

My client is a multi-award winning beauty brand based in London. They are a family-founded brand that have over fifty years of heritage and are at the forefront of both product and industry innovation. With a presence in almost 50 countries worldwide, this brand are a true global superbrand with a name that you've definitely heard. They have an in-house, multi-disciplinary creative team in the areas of PR, marketing, design and TV which creates and produces a range of dynamic and exciting content to build brand awareness and allow to them to continue to be an industry leader.

Digital Marketing Executive - The Role

An opportunity has arisen in the Digital Marketing team for a dynamic, creative and analytical Digital Marketing Executive. You will be tasked with the development and implementation of the brand's B2C and B2B email marketing strategy as well as keeping an eye on other digital channels to make sure the strategy is effective. You will be driving client and consumer engagement and sales both online and instore.


Responsibilities: -

* Develop yearly e-mail marketing calendar in alignment with the main marketing plans to ensure timely and accurate delivery of all content and assets
* Optimise e-mail B2B and B2C activity in line with industry standards designed to communicate, engage and increase basket value of salons and end clients
* Map consumer journey in order to improve retention and consumer experience
* Develop engaging content including copy writing as well as visual communication tools in line with agreed brand guidelines
* Design/deliver regular newsletters and plan/execute campaigns against key objectives and KPI's
* Design/deliver and update trigger automated emails
* Project manage email delivery, working with all stakeholders to agree creative, messaging, segments/recipients, timings and schedules
* Track all emails and conduct analysis and reporting in order to determine key metrics. Interpret and report email results to relevant stakeholders.
* Manage, upload, cleanse and segment client data
* Develop and deliver digital content for campaigns support activity such as landing pages
* Monitor relevant e-mail / digital trends in sales and marketing to ensure we're using the best tools and insights to drive consumer engagement and purchase


Skills & Experience:

* Experience in strategically planning and executing e-mail marketing campaigns; understands industry; legislation, best practise and benchmarks
* Must possess strong analytical skills with previous experience in Google Analytics
* Experience of using an ESP (Dotmailer, Responsys, Cheetah Mail etc)
* Most possess creative vision and experience using Adobe Suite (Photoshop, Illustrator & InDesign)
* Experience managing data
* Fantastic written and spoken English with proven copywriting
* Strong organisational skills to manage multiple projects and deadlines with ease
* Excellent attention to detail
* A clear understanding of digital marketing channels
* Works well in a team and is self-motivated
* Marketing experience, preferably within the Fashion, Lifestyle and Beauty sectors is highly advantageous.
* Proven record in email marketing with a history of delivering regular emails/newsletters with high quality content and ROI
* Proven record in running social media campaigns


Apply today!

For further assurance, please review my profile on LinkedIn and connect with me; Search for "DAVE NEWMAN" To apply for this fantastic opportunity or for further information, please contact: Dave Newman | DD: + 44| 207 845 7269. Please note all applications will be made in confidence. Feel free to call me directly

We have a variety of digital roles on at present (£20k-£130k), so if this is one is not suitable; please call me to discuss other exciting opportunities which you can apply for.