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Digital Marketing Executive

Job Title: Digital Marketing Executive
Contract Type: Permanent
Location: London
Industry:
Salary: 30000 - 35000
Reference: CC-41178
Contact Name: Matthew Borthwick
Contact Email: mattb@forwardrole.com
Job Published: September 09, 2019 09:59

Job Description

Forward Role are currently working with one of the UK’s largest insurance providers in their search for a Digital Marketing Executive. This role is one of the most highly regarded in the business and this market-leading company is well-known for investing in career progression and learning and development. Working collaboratively with a number of different teams, the Digital Marketing Executive will play a key role in defining, implementing and driving the marketing strategy as the business expands internationally.

Key responsibilities include (but are not limited to):

  • Developing website content to achieve key landing page optimisations
  • Taking ownership of key digital drivers including PPC, social media, email marketing and affiliates
  • Optimising campaign performance using Google Analytics and producing weekly reports
  • Working closely with a PR Agency to maximise brand opportunities
  • Developing a marketing plan, focusing on acquisition and customer retention
  • Strategy planning and execution
  • Leading project management directives in conjunction with the business

The ideal candidate should:

  • Have a degree in Marketing or a related field
  • Have 2/3 years’ experience in a similar role
  • Have good data skills with the ability to define success metrics
  • Have Advanced account management skills
  • Be familiar with: MS Office, Google Analytics, Power BI, Photoshop and different social media platforms, e.g. HootSuite and Tweet Deck  
  • Be self-motivated with excellent communication skills

Benefits:

  • Flexible working hours
  • Season ticket loan
  • Free coffee, tea and breakfast
  • Pension
  • Private insurance
  • 28 days holiday (not including bank holidays)
  • The opportunity to travel overseas