Robert Half are recruiting for an Immediate Digital Marketing Consultant for an organisation based in Birmingham
Immediate remote working for 2 months, then onsite part-time / remote part-time
- Analyse all digital asset platforms - 3 websites, all Social Media, Traditional tools such as Mailchimp and Google Analytics
- Assess how performance is measured and what those platforms/processes deliver versus KPI's/customer acquisition targets and ROI
- Look at programmatic retargeting creating omnichannel customer journeys through user tracked content
- Analyse previous and current digital campaign analytics, looking at brand, tone of voice, multi-channel approach, social media, SEO
- Scrutinise conversion metrics and make recommendations
- Make an accurate assessment on the current target audiences, what do they need to be and what channels are the most effective to gain customer acquisition
- Create an easy to implement strategy that will improve ROI and campaign conversions resulting in increased customer acquisition to reach key targets
- Superb communication and project management skills required
Immediate interim role
3 to 4 months
Open day rate - dependant upon experience
The salary range/rates of pay is dependent upon your experience, qualifications or training.
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