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Digital Marketing Campaign Analytics Manager

Job Title: Digital Marketing Campaign Analytics Manager
Contract Type: Contract/ Freelance
Location: Birmingham, West Midlands
Industry:
Salary: £200 - £300 per day
Start Date: Immediate
Reference: 06000-0011452772_1588670371
Contact Name: Emma Jager
Contact Email: emma.jager@roberthalf.co.uk
Job Published: May 05, 2020 10:19

Job Description

Robert Half is recruiting for an urgent requirement for an Interim Senior Digital Marketing Campaign Analytics Manager for a Service Sector organisation in Birmingham

This organisation normally would utilise face to face networking events to create and capture customer acquisition opportunities

Due to social distancing this is currently not possible, but the company still needs to generate that same level of interest, engagement and customer acquisition digitally

This role requires a digital marketing expert with strong analytical, strategic and campaign delivery skills

Immediate availability required to commence working from home

Key requirements:

  • Analyse digital asset platforms - CMS, Social Media, Google Analytics, CRM, MailChimp
  • Experience of working on programmatic, retargeting, creating omnichannel customer journeys through user content (tracked)
  • Assess how performance is measured and what those platforms/processes deliver versus KPI's and ROI
  • Analyse previous and current digital campaign analytics, looking at brand, tone of voice, multi-channel approach, social media, SEO
  • Scrutinise conversion metrics
  • Make an accurate assessment on the current target audiences, what do they need to be and what channels are the most effective to gain customer acquisition
  • Create an easy to implement strategy that will improve ROI and campaign conversions resulting in increased customer acquisition to reach key targets
  • Superb communication and project management skills required
  • You will need to demonstrate and provide a portfolio of change - the organisation is seeing a change agent who can make an impact quickly

£35 - 45k PAYE

Or £200-£350 day rate part-time)

3 - 4 month interim role

Immediate start

The salary range/rates of pay is dependent upon your experience, qualifications or training.

Robert Half Ltd acts as an employment business for temporary positions and an employment agency for permanent positions. Robert Half is committed to equal opportunity and diversity. Suitable candidates with equivalent qualifications and more or less experience can apply. Where rates of pay or salary ranges are detailed these are dependent upon your experience, qualifications or training. If you wish to apply for this position please read our Privacy Notice which details how we may use, process, store and disclose your Personal Information: https://www.roberthalf.co.uk/privacy-notice.