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Digital Marketing Analyst

Job Title: Digital Marketing Analyst
Contract Type: Permanent
Location: London
Industry:
Salary: £40000 - £50000 per annum + amazing benefits
Reference: 15618272
Job Published: August 22, 2017 01:00

Job Description

Digital Marketing Analyst - Client Side - London
£40,000 - £50,000 plus amazing benefits

Digital Marketing Analyst - The Company

My Client is a disruptive business with technology at it's core. They are revolutionising a massive industry and have already won numerous awards for their work. This business has grown rapidly over recent years and is on track to be an industry leader in it's space.

Digital Marketing Analyst - The Role

The Digital Marketing Analyst is responsible for unlocking revenue and efficiency opportunities through effective data management and analysis. The Digital Marketing Analyst will work closely with Acquisition and Marketing teams. Through effective analysis is tasked with providing fresh insight and opportunity to help take the companies digital acquisition to the next level.

Digital Marketing Analyst - Key Responsible

 Creating data models that turn complex and diverse sets of metrics into clear, concise insight
 Proactively crafting stories from data to clearly identify gaps in the market
 Managing reporting to inform weekly commercial meetings
 Maximising the reporting capabilities of enterprise tools like Google Analytics, Mixpanel and Doubleclick tools
 Evaluating marketing channels to create attribution models that determine spend strategy
 Working closely with channel managers within the digital marketing team
 Supporting the Product team in uncovering areas that require conversion optimisation and quantifying results
 Collaborating with Business Intelligence and Financial Insights teams to ensure optimal alignment
 Supporting with evaluation of third party data providers, integrating that data where appropriate
 Developing and improving current data and analytics infrastructures to enrich data even further
 Maintaining, debugging and implementing tracking tags to third-party products via Google Tag Manager
 Working with other marketing channels and stakeholders to make decisions based on data

Digital Marketing Analyst - Required Skill / Experience

 Graduate with a good degree in a number oriented subject
 Experience working as an analyst
 Significant Excel capability, experience with database oriented programming languages a plus
 Commercial acumen, an ability to understand revenue and acquisition opportunities within data
 A creative approach to problem solving and insight generation
 Proven track record within a customer centric organisation / industry
 Experience with website analytics packages, e.g. Google Analytics & MixPanel
 Experience with SQL databases
 Experience with web tracking systems
 Strong presentation building skills (Google slides)

If this is the Digital Marketing Analyst position for you then do not hesitate and APPLY!

To apply for this fantastic opportunity or for further information, please contact: Ed Davidson | DD: + 44| 207 845 7204 - ed.davidson@majorplayers.co.uk Please note all applications will be made in confidence. Feel free to call me directly.