Our client are a global FMCG business operating in just short of 200 countries with a net annual income of £6bn and nearly 100,000 members of staff! They produce a number of well recognised brands and are currently going through an unprecedented transformation both from a digital and business focus.
Like many, they are now concentrating heavily on their direct-to-consumer route to market. To ensure they maintain their strong brand loyalty they are looking for an experienced customer marketing specialist to join the business and develop their 'always-on' approach to ensure excellent communication channels at all times. With the traditional CRM channels (email etc) already managed in-house, this role will be instrumental in introducing technology as a way of communicating with its customers including chatbot and social listening tools etc.
For you application to be successful you must have experience from within a customer facing digital marketing role and have identified, implemented and had results from technology used to improve customer communications.