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Digital Content Executive

Job Title: Digital Content Executive
Contract Type: Permanent
Location: Coventry, West Midlands
Industry:
Salary: £20000 - £25000 per annum
Reference: BSMLL44340_1569838084
Contact Name: Lara Lee
Contact Email: laral@blueskiescareers.co.uk
Job Published: September 30, 2019 11:08

Job Description

My client is a membership organisation with circa 700,000 individual members across the UK. Offering a number of different outdoor holiday propositions, they are currently looking for a Digital Content Executive to join the growing marketing team.

The Role: Working with a small team of SEO and content specialists, the Digital Content Executive will be responsible for researching, planning and producing fully optimised content for the websites. Making changes as requested to multiple sites and ensuring that all content adheres to brand guidelines.

Key responsibilities:

  • Plan and deliver content in the form of blogs, web copy, articles and imagery
  • Keyword research to drive organic traffic to websites
  • Use CMS to update copy and images
  • Creation of landing pages
  • Ensure all content is fully optimised for SEO
  • Work with stakeholders and partners who supply content to edit and ensure it is correct tone of voice and fit for purpose
  • Use of Google Analytics to monitor site performance and report
  • Review competitor sites to benchmark and make recommendations for improvements

The Candidate: With a background in digital content marketing, you will have experience of using a CMS to update and make required changes to website content. With a strong understanding of SEO, you will understand the importance of optimising content and have a strong writing background to be able to engage customers.

This Digital Content Executive role is commutable from Warwick, Leamington Spa, Stratford on Avon, Coventry

BSMLL44340

Digital Content Executive, Coventry, £20,000 - £25,000