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Digital Communications Officer

Job Title: Digital Communications Officer
Contract Type: Permanent
Location: London, Gray’s Inn Road
Industry:
Salary: Grade D
Reference: 15632422
Job Published: April 26, 2018 01:00

Job Description

TERRENCE HIGGINS TRUST

 

JOB DESCRIPTION

Job Title:  Digital Communications Officer

Reports to:  Head of Digital

Salary grade:  D

Hours of work per week:  28

Geographic remit:  UK-wide

Where role can be based:  London, Gray’s Inn Road

Job purpose:

To support the work of Terrence Higgins Trust and the national HIV prevention programme by coordinating email marketing across the charity and delivering successful online advertising campaigns.

 

Main duties of the role:

  1. Take editorial responsibility for the charity’s email marketing.
  2. Coordinate the scheduling of email marketing activity, working with colleagues across the charity. Construct and edit effective HTML marketing emails.
  3. Suggest, run and report on A/B testing of emails.
  4. Contribute to ensuring that the charity meets the requirements of GDPR, PECR and other relevant regulations and data best practice in relation to email marketing. Create and run search, display, social media and app-based digital advertising campaigns in collaboration with relevant budget holders, in particular with Fundraising and HIV Prevention England.
  5. Manage and optimise the charity’s Google Grants ads, ensuring compliance with the programme requirements. Work with the rest of the Digital Team to ensure appropriate landing pages are in place for email and advertising campaigns. Ensure marketing emails and digital adverts are produced in line with brand and house style. Develop targeting strategies to reach the charity’s key audiences.
  6. Maintain user accounts and permissions within Facebook Business Manager.
  7. Record and maintain statistics on the charity’s email and digital advertising activities and recommend improvements based on them.
  8. Coordinate the cross charging of costs for emails and digital advertising.
  9. Establish and maintain cooperative working relationships with other teams and with the regional offices.