Digital Branded Content Strategist
Salary - Competitive
Location - Central London
Our client are an amazing media group renowned for delivering top news and entertainment across various convergent platforms. Going through a massive period of growth and expanding all areas of their business, they are now on the lookout for a Digital Brand Content Strategist to work within their Digital Strategy and Partnerships team.Reporting into the Head of Branded Content, you will be responsible for the development of content marketing solutions for the Digital Team and wider commercial business. You'll be tasked with leading campaign strategy, content planning, managing a variety of campaign projects and setting the benchmark in coming up with ideas for exciting, immersive platforms.
On a day to day basis, you'll be liaising with the Digital sales team developing digital, social and branded content to influence exciting campaigns for the brand and it's external client base, attending brainstorming sessions to really nail down what makes the difference. You'll also be focusing very closely on data and research to inform campaign choices, understanding what campaigns have worked and what is strong on the market, to really analyse and inform specific campaign choices for relevant clients.
An important aspect of the role is Content Optimisation so if you have experience using Polar and Share-through to manage Content that would be fantastic as you'll be extremely hands on in dealing with this.
All in all, you should be passionate about digital and passionate about bringing a brand to life through constant creativity.
- Minimum 3-5 years experience in a digital strategy or content creation role
- Experience managing content optimisation using key platforms Polar and Share-through
- Knowledge of off-platform distribution
- Excellent writing skills and the ability to shape/align creative strategy with the brand
- Passion for Digital, Social and Emerging trends
- Strong Data, research and analytic skills