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Digital Analytics Lead

Job Title: Digital Analytics Lead
Contract Type: Permanent
Location: Cheadle, Cheshire
Industry:
Salary: £50000 - £55000 per annum
Reference: 15632888
Job Published: May 04, 2018 01:00

Job Description

Are you a leading light in the field of Digital Analytics and looking for your next challenge to add significant value and build a team in your mould? This could be just the opportunity.
Operating in the Financial Services sector, our client offers specialist commercial and personal financial solutions to businesses and individuals often forgotten by the mainstream lenders. Supported by decades of successful trading and offering innovative solutions, they have firmly established themselves as a market leader.

Based in state of the art, purpose built offices in South Manchester, this new-to-the-business role plays a crucial part in collating, analysing and interpreting the vast amounts of digital data available. Having experience of industry-leading tools and the full customer journey, you will be integral in measuring success and play a key role in the direction the business takes over the coming years and beyond.

Digital Analytics Manager - Key responsibilities

* Lead the digital analysis team to deliver analysis and insight that helps define digital services.
* Present findings in an engaging and informative format, often to non-digital stakeholders.
* Interpret key findings and make recommendations that will be used in developmental roadmaps and optimising user experience.
* Support the development and application of digital measurement techniques across the media portfolio
* Analyse user engagement and traffic through all digital channels.
* Ensure that all data used is accurate and robust.
* Keep up to date with digital analytics trends
* Think strategically, identify issues early and plan accordingly.
* Build strong working relationships with commercial teams and the wider business.

Digital Analytics Manager - skills and experience

* Demonstrable experience in delivering analysis and identifying trends within a major organisation.
* Expert knowledge of using web analytics tools including Google Analytics, Omniture, and WebTrends.
* Working knowledge of panel-based sources of web usage data - comScore, Hitwise, Nielsen
* A track record of delivering analysis and insights which have shaped the direction of the business.
* An ability to devise new ways of better exploiting data, identifying insights and presenting data in a stimulating and actionable way.
* Sound understanding of online technology and website structures.

Salary of up to £55,000 + benefits.

This role offers a fantastic opportunity to not only join the journey but lead the charge from the front line. You will be working in a supportive and collaborative environment, providing the ideal platform to grow your career beyond recognition.
If you think you can fulfil the role requirements and have what it takes to lead a cutting-edge team focused on delivering innovative solutions, then please apply through the link or you can contact natasha@weareadam.com

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