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Digital Analyst

Job Title: Digital Analyst
Contract Type: Permanent
Location: United Kingdom
Industry:
Salary: £30k - 35k per year
Reference: 47663
Contact Name: Sophie Page
Contact Email: sophie@forwardrolerecruitment.com
Job Published: August 17, 2020 16:33

Job Description

Forward Role are working with an exciting, well-established fashion retailer who are expanding their Data & Analytics function. The sward-winning, customer centric business are recruiting a Digital Analyst to be responsible for the digital data and deliver actionable insight.

The ideal candidate will be flexible and creative, bringing a fresh way of thinking to the analytics teams. You will utilise customer insight, market knowledge and commerciality to drive and develop all digital channels.

Role & responsibilities:

  • Feed customer and marketing insight in to the marketing and campaign teams to help create customer-centric marketing, continuously optimising cross-channel campaigns
  • Tracking multiple channel performance against forecast and budgets
  • Use CRM insights to drive the customer retention and reactivation strategy
  • Aim to continually improve and optimise customer journey/experience and campaign performance
  • Identify trends and areas of opportunities through digital and customer analysis
  • Provide tracking and analysis of web traffic and key on-site metrics, making recommendations on site improvements
  • Support conversion rate optimisation projects with testing and analysis to improve UX
  • Automate regular digital analytics reports
  • Build and maintain attribution models – providing an understanding to all marketing activity

Skills & experience:

  • 2-3+ years’ experience in a digital / web / marketing analytics role
  • Google Analytics and SQL experience
  • Ability to turn large, complex data sets in to easily digestible and actionable insights
  • Experience managing and building relationships with stakeholders at all levels
  • Attention to detail, confident, strong communication skills

If you are interested in this opportunity, please get in touch with Sophie on 07824 365 143 or email sophie@forwardrole.com

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