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Digital Analyst

Job Title: Digital Analyst
Contract Type: Contract/ Freelance
Location: Hertfordshire
Industry:
Salary: £50000 - £55000 per annum + Great benefits & bonus!
Start Date: April/ May start
Reference: 1632824_1586458772
Contact Name: Anna Jacobs
Contact Email: anna.jacobs@emr.co.uk
Job Published: April 09, 2020 19:59

Job Description

Key responsibilities

  • Analysing results in collaboration with the digital marketing and product teams to generate insight and drive action to improve performance
  • Campaign tracking, reporting, analysis and impact / ROI calculation
  • Marketing channel reporting & analysis to support optimisation
  • Identifying issues and opportunities to improve performance, and conducting ad-hoc analysis to shape website development and measure impact of changes
  • Dashboarding/ data visualization/presentation for communicating insights
  • Run split test reporting for Product/Marketing

Your experience:

Proven experience within Digital Analytics and marketing analytics

  • site/marketing optimization (split tests, A/B testing, MVT testing)
  • Experience with Adobe Analytics.
  • Data planning: Identify tracking and reporting gaps, given business use cases/goals and develop solutions that enable us to meet business goals
  • Managing / deploying tags and being responsible for the accuracy of reporting, including the debugging & testing of tracking
  • A track record of completing self-guided analysis and interpretation of insights from data to proactively spot an issues/trends in the numbers
  • Experience generating data visualisations, reports and dashboards to aid communication of insights
  • Experience presenting insights to senior stakeholders to drive action and change within the business

This is a 6 month FTC with the possibility of extension. Please apply to find out more!

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