- Analysing results in collaboration with the digital marketing and product teams to generate insight and drive action to improve performance
- Campaign tracking, reporting, analysis and impact / ROI calculation
- Marketing channel reporting & analysis to support optimisation
- Identifying issues and opportunities to improve performance, and conducting ad-hoc analysis to shape website development and measure impact of changes
- Dashboarding/ data visualization/presentation for communicating insights
- Run split test reporting for Product/Marketing
Proven experience within Digital Analytics and marketing analytics
- site/marketing optimization (split tests, A/B testing, MVT testing)
- Experience with Adobe Analytics.
- Data planning: Identify tracking and reporting gaps, given business use cases/goals and develop solutions that enable us to meet business goals
- Managing / deploying tags and being responsible for the accuracy of reporting, including the debugging & testing of tracking
- A track record of completing self-guided analysis and interpretation of insights from data to proactively spot an issues/trends in the numbers
- Experience generating data visualisations, reports and dashboards to aid communication of insights
- Experience presenting insights to senior stakeholders to drive action and change within the business
This is a 6 month FTC with the possibility of extension. Please apply to find out more!