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Database Manager/Data Analyst

Posted 26 days ago by Direct Recruitment
Location London (Central), London (Greater) Job Type Permanent
Salary £41K - £43K Sector B2C , Charity

Database Manager / Data Analyst  £41K- £43K

This is a varied marketing database role covering data analysis, insight, campaign selections and optimisation, data quality and compliance.  

You will work in great offices and friendly culture for a company that promotes historical venues and attractions in the UK.

This role could suit a data analyst, data selections executive or database manager.     

The Role

  • You will be using data to help the marketing department deliver personalised messages that increase customer engagement 
  • Develop a customer segmentation and targeting strategy
  • Create targeted data selections
  • Deliver post campaign analysis and insight
  • Ensure the company is using data in a data compliant way.

Database Manager / Data Analyst 

  • You will have experience working with data in a marketing environment
  • Experience of using statistical techniques such as customer segmentation, customer profiling, propensity modelling , A/B testing
  • Experience  improving the personalisation, targeting and performance of direct marketing campaigns
  • A solid understanding of CRM systems and experience of creating targeted data selections for campaigns and post campaign analysis
  • Experience of using one of the following tools -  SPSS, SAS, Tableau or Power BI
  • Excel
  • Commercially switched on and with good communication and skills
  • If you also have an understanding of data protection best practice this would be beneficial, but is not essential

This is a varied and interesting role where you can use and develop your data skills.

The salary is £41K to £43K plus benefits and is based SW London / Surrey border.

This great role data role won’t be around for long so click ‘APPLY’ to send your CV now.