Customer Marketing Manager
Transport for London
Stratford, London E20
c.£45,000 dependent on skills, knowledge and experience
Multiple vacancies available - permanent and fixed term contract options
Lead on campaigns that will reach millions of people
Keeping London working, moving and growing is a huge challenge, one that TfL rises to every day. And with London’s population forecast to hit 10 million by 2030, we’re constantly exploring ways to stay ahead of the curve. The rapid evolution of connectivity, automation and the sharing economy is spawning new transport business models and services – from dockless cycle hire, to smart use of energy in our vehicles and groundbreaking smart tech and data initiatives Put simply, there is a huge amount to tell our millions of customers from around the world to help them to travel efficiently and safely around our public /transport and road network There has never been a more exciting time to work in marketing and behaviour change in an exciting, dynamic and innovative team.
Drive a range of innovative campaigns for a diverse audience
In this vital role, you will lead the planning and delivery of a range of customer campaigns and behaviour change programmes. From 2-year initiatives to short-term tactical initiatives, each one will be innovative and effective - thanks to your expertise. Leading integrated matrix teams and generating impressive ideas, you’ll take a collaborative approach to driving the delivery of truly integrated and innovative plans. Once the outcomes and budgets have been agreed, it will be down to you to agree the creative approach, select channels, align messages, shape the creative execution and drive delivery. The customers you reach will range from the travelling public to businesses, visitors, schools and colleges. Taking responsibility for £50k-£2m budgets, you’ll also ensure that each project leads to learning and improvement.
Hone your skills in turning plans into action on a whole new level
You’ll need proven experience of planning and leading the delivery of outcome-focused customer communications campaigns that have successfully influenced customers’ behaviour, enhanced an organisation’s reputation, and generated revenue and sales. As well as leading matrix teams, you’ll have good experience of working with creative and media agencies and be equally adept at managing large budgets and finding innovative, tactical solutions at low cost. We’ll expect you to demonstrate strong knowledge of customer and user communications and behaviour change strategy. This is matched by your expertise in core marketing communications channels - from TV, radio, press and outdoor to online, digital and social media, as well as face to face.
Enjoy rewards as impressive as your achievements
In return for your expertise we can offer an excellent benefits package including final salary pension scheme and a generous holiday entitlement of 30 days’ annual leave plus bank holidays. You can make significant savings on travel thanks to a free Oyster Card travel pass; 75% discount on national rail season ticket and interest free loan; and discounted travel on the Eurostar. You can also choose to take advantage of a discounted private healthcare scheme, tax-efficient childcare payments, and a host of retail, health, leisure and travel offers.
To apply please click on the apply button to visit our website and submit your CV.
Closing date: 11th February 2018 at 23:59.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.