Leading leisure brand require a customer journey manager to plan and deliver retention and loyalty campaigns to maximise ROI across channel
If you've ever loved sport, you'll instantly recognise this name - for many it'll make you dewy eyed and remind you of days gone by.
The focus of this role will be on a large sport and leisure client. They're a leader in their field, a real heritage name and expect someone who'll work in partnership with them to define their strategy to retain and grow their customer base.
As the customer journey manager you'll be based on site in Liverpool with the client and help to shape ideas that come alive and truly engage and influence a customer base.
You'll be the eyes and ears of the main agency and constantly seek to build firmer, more profitable partnerships across the business.
You'll be an expert on all things DM/ECRM and mapping out a customer journey to maximise ROI. As a brand they're keen to develop new products that disrupt and gain them market share in the gaming/leisure space so a good level of digital knowledge is key.
The scope is broad and ranges from the ad hoc through to more planned executions.
The main channels are through direct channels, both traditional print as well as a range of digital formats so the comms need to be topical, on brand and memorable in order to achieve the best response rates.
This is an integrated role and does need a customer journey manager who can prove they're able to strategically plan as well as deliver solutions that get results.
You'll be a DM/ECRM expert and be currently in a BTL agency wanting a new challenge. You could also be a direct/digital marketer keen to explore something new, possibly from a financial, retail or travel background.
If you're a thinker who thrives on finding ideas that really work and have the kudos to inspire in a fast moving but still receptive client base, this could be for you.
£45,000 - £55,000 + Benefits