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CRO Manager

Job Title: CRO Manager
Contract Type: Permanent
Location: Manchester
Industry:
Salary: 30000 - 40000
Reference: xlr230120b
Contact Name: Leif Radford
Job Published: January 30, 2020 13:29

Job Description

Our client is one of the fastest-growing digital marketing agencies in the Northwest and requires a CRO Manager to lead effective CRO campaigns for their clients who range from large companies to growing brands within diverse industries. Their fun, vibrant offices are based in central Manchester and are in are close to the thriving Manchester social scene. This company is at the top of its game and many competitors monitor them and use them as a benchmark.

Interested? Keep reading!

The Key Responsibilities of the CRO Manager:

  • Ownership of the optimisation roadmap and strategy across a variety of digital platforms
  • Lead the development of testing road maps (MVT, A/B, etc.)
  • Use of analytics to deliver data-driven business intelligence and actionable insight
  • Tracking and evaluating of website performance through relevant software
  • Support the implementation of front-end user experience, contributing to the re-design and improvement of the website

The Ideal Candidate:

  • A passion for CRO demonstrated in solid experience with a portfolio of success
  • Capable of managing various projects whilst being eager to take end-to-end ownership of the CRO strategy
  • Sound understanding of a variety of online marketing concepts and the importance that user experience plays when striving to achieve online business goals
  • Comfortable using web analytic tools such as Google Suite/Adobe Suite
  • Familiar with conversion optimisation testing tools as well as having a deep understanding of conversion best practices; ultimately applying them to your work when deemed necessary
  • A team player attitude along with a desire to progress further in your career
  • Exceptional problem solving and analytical skills
  • Strong communication skills, both verbal and written, are essential when producing and discussing report findings to various stakeholders