As the CRM Manager you will rive and enhance this consumer brands CRM strategy in line with the wider business strategy.
They have invested in market-leading technology to maximise ROI of existing channels and to ensure a personalised experience for each customer across all touch points (Email, Web Push, App inc. Push Notifications, Inbox Messaging etc.)
CRM MANAGER RESPONSIBILITIES
- Supporting senior management in the development of a CRM strategy to increase customer lifetime duration & value
- Responsible for owning and reaching CRM yearly targets across all channels
- Enhancing and identifying CRM journeys across email, app - push notifications, inbox messaging, app merchandising
- Following agreed process to create content - briefing design, copywriting, image selection
- Thoroughly testing campaigns prior to sign off and send, checking automated campaigns are running effectively
- Closely collaborate with the Web & Product teams to coordinate campaigns
- Maintain and share with stakeholders' regular reporting for all CRM campaigns
- Monitoring trends outside and within the industry
- Build relationships with 3rd party suppliers for improved delivery of best practice from CRM platforms
- Further leverage existing tools to enhance the automated CRM programmes for existing and expired customers
- Continuously think of ways to automate campaigns and reports to simplify processes
CRM MANAGER EXPERIENCE
- Experience in CRM role (email is preferable)
- Use of CRM, email and push notification platforms
- Strong understanding of CRM communication strategy to drive greater conversion and ROI
- Strong understanding of key online marketing channels and how they influence online user behaviour
- Ability to work to deadlines in a fast-paced environment
- Personable and a friendly approach to working.
