CRM Manager

Job Title: CRM Manager
Contract Type: Permanent
Location: London
Salary: £50000 - £55000 per annum
Reference: 15632635
Job Published: May 01, 2018 01:00

Job Description

Senior CRM Manager - Clientside - Lifestyle - London
£50,000 - £55,000

Senior CRM Manager - The Company

Major Players are working with a very exciting lifestyle business in the property sector - they're currently involved into a multi-billion pound regeneration project in one of London's cultural hotspots. They are changing consumers' perceptions of renting a property in the capital and offer a unique, bespoke service. This is a rapidly expanding business with tons of opportunity for professional development and progression.

Senior CRM Manager - The Role

This amazing business are now looking for a Senior CRM Manager to join them on a permanent basis as soon as possible. You will be responsible for driving the delivery on a worldclass CRM strategy and implementing new platforms. You'll be leading the management and optimisation of the customer journey from initial enquiry, to onboarding and then retention. The successful candidate will be entrusted with a broad range of responsibilities including leading on CRM strategy, supporting system implementation, customer journey mapping, campaign and comms delivery, analytics and reporting.

Responsibilities: -

* To be passionate about contributing to an environment where teamwork is built on core values of Trust, Integrity, People skills and Individuality. To operate with openness and transparency and demonstrate respect for fellow colleagues in the workplace at all times.

* Leading CRM strategy - planning and delivering a CRM strategy that aligns with the business objective of making renting easier and has a personalised segmentation at its heart to ensure that communications are relevant and targeted at each stage of the customer lifecycle.

* Supporting system implementation

* Customer journey mapping - working with key stakeholders, responsibility for mapping/maintaining and optimising the customer journey, and all communications along the way to deliver an on-brand, seamless customer experience at each stage of the sales funnel and customer lifecycle.

* Campaign & communications delivery - managing the set up and delivery of key communications in order to facilitate the customer journey - both triggered/automated and ad hoc, implementing test and learn approach in order to optimise ongoing performance. You will be working with other departments to ensure this effective operational delivery of CRM activity across email, SMS and in-building channels from set up to deployment, working with current and incoming ESPs.

* Reporting and analysis - Deliver against agreed KPIs, setup and manage to an agreed reporting structure across sales funnel, target segments and down to triggered/campaign communication. You will be the go-to-person for CRM analysis and reporting and be able to report to all levels of the business.

Skills & Experience: -

* Proven experience in a CRM role either at an agency or in house, with a focus on digital channels.
* Previous experience using ESPs is essential, Salesforce Pardot & Marketing Cloud experience preferred.
* Ability to demonstrate a clear understanding of the CRM consumer and campaign life cycles including conceptualisation, planning, delivery, monitoring, reporting, post-campaign analysis, and application of solutions.
* Experience developing successful B2C integrated CRM or campaigns communications.
* Solid stakeholder management experience.
An analytical problem solver who can stay calm and measured and find solutions when things don't quite go as planned.
* Strong communicator - this role involves working with many departments, so taking people on the journey with you is important to your success in the role
* Initiative-taker - can act with autonomy and make decisions but understands when to include others.

Don't delay, apply today.

For further assurance, please review my profile on LinkedIn and connect with me; Search for "DAVE NEWMAN". To apply for this fantastic opportunity or for further information, please contact: Dave Newman | DD: + 44| 207 845 7269. Please note all applications will be made in confidence. Feel free to call me directly if you would like more information before applying.

We have a variety of digital roles on at present (£20k-£130k), so if this is one is not suitable; please call me to discuss other exciting opportunities which you can apply for.