CRM Manager

Job Title: CRM Manager
Contract Type: Permanent
Location: North London, London
Salary: £50000 - £55000 per annum
Reference: 15632368
Job Published: April 25, 2018 01:00

Job Description

Commercial CRM Manager with strong project management and Salesforce experience needed for Wembley-based property brand.

CRM Manager - £50,000-£55,000 - North London

Looking for a role where you can drive the delivery of a best in class CRM strategy, alongside the implementation of new platforms? Working for a disruptive property brand in Wembley, you will be responsible for the management and optimisation of the customer journey from enquiry to onboarding to resident, maximising lead conversion and being the lead on all things customer retention.

This emerging brand in the lifestyle rental business is growing fast and backed by a huge property investment and development company.

Key responsibilities include
- planning and delivering a CRM strategy ensuring that communications are relevant and targeted at each stage of the customer lifecycle
- supporting system implementation, ensuring that it is GDPR compliant, capturing all required data at key points in the customer journey
- customer journey mapping to deliver an on-brand, seamless customer experience at each stage of the sales funnel and customer lifecycle
- campaign & communications delivery, both triggered/automated and ad hoc, implementing test and learn approach in order to optimise ongoing performance
- reporting and analysis. You will be the go-to-person for CRM analysis and reporting and must be able to report to all levels of the business

- proven experience in a CRM role with either at an agency or in house, with a focus on digital channels
- previous experience using ESPs is essential, Salesforce, Pardot & Marketing Cloud experience preferred
- the ability to demonstrate a clear understanding of the CRM consumer and campaign life cycles including conceptualisation, planning, delivery, monitoring, reporting, post-campaign analysis, and application of solutions
- experience developing successful B2C integrated CRM or campaign communications
- solid stakeholder management experience

Apply now!

CRM Manager - £50,000-£55,000 - North London

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