|Job Title:||CRM Executive|
|Contract Type:||Contract/ Freelance|
|Salary:||£28000 - £30000 per annum|
|Contact Name:||Luke Sandilands|
|Job Published:||February 14, 2020 11:28|
This company prides itself on its customer focused and heart of the community mindset! The ideal candidate for this role will be someone equally customer-centric and passionate about everything they do.
Main roles and responsibilities of the CRM Executive:
*Management and execution of the CRM email programme.
*Ownership of the email content calendar.
*Develop and brief creative copy and concepts to creative team for design.
*Asset management, ensuring correct imagery, pricing, etc.
*Building customer emails.
*Analyse customer data to drive innovative marketing campaigns.
*Report on customer campaigns against targets, with clear result-based recommendations for improvement.
*Work closely with the CRM agency to ensure the correct audience is being targeted.
*Identify and select target groups for campaign initiatives and create testing plans to determine the optimal combination for activity, to include offer, timing, creative etc
*Analyse existing customer behaviours and identify key customer moments when CRM communications should be executed.
*Working with the Commercial team to promote the right products to the right people, in line with the marketing content plan
*Working with the retail team to deliver a more localised email programme
The ideal candidate:
*Proven track record within a CRM marketing role, particularly in a B2C environment and ideally within retail.
*Previous experience using CRM platforms.
*A creative flair, yet a solid understanding of ROI and a commercial awareness.
*An analytical mindset.
*Capable of working to tight deadlines in a fast-paced environment.
*Strong understanding of the impact of direct marketing on consumer behaviour and how it drives engagement through to acquisition and retention.
*Experienced in HTML, Microsoft Excel and PowerPoint.
*Willing to work flexibly.
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