CRM & Insight Manager

Job Title: CRM & Insight Manager
Contract Type: Permanent
Location: Leicestershire, Hinckley
Salary: Negotiable
Reference: 15633015
Job Published: May 08, 2018 01:00

Job Description

The Company: Exclusive to Blue Skies; my client is a National Leisure Company who is experiencing a continued period of growth and success and as such are looking to secure a CRM Manager for the business. They expect commitment and hard work which is rewarded with flexible working when needed and excellent employee development and training opportunities.

The Role: This opportunity is really exciting for an experienced and strategically focused CRM and Insight Manager who has a passion for drawing detailed insight from customer data in order to create personalised and targeted direct marketing communications. Using email, SMS, social media and traditional print direct mail, you will be responsible for using an incredibly intelligent CRM system that will allow you to support regional centres with specific direct marketing activity that will drive acquisition and also engage with existing members to ensure strong retention and cross-sell opportunity. Managing a small team, the key responsibilities are;

  • Develop and implement CRM strategies for the regions
  • Create clear customer journey's using test and learn methodology and use of A/B split testing
  • Profile and segment customers to gain a detailed understanding and create "right message, right person, right time"
  • Delivery of campaigns via the most effective channel
  • Post campaign analysis
  • Manage stakeholder expectations and report to the senior management team
  • People management

The Candidate: To be considered for this CRM Manager role you must have demonstrable experience in a similar position where you have used insight to create highly targeted and personalised strategic campaigns. Knowledge of split A/B testing and profiling is essential along with experience of managing the customer journey. You will have experience of recency, frequency and value, be able to write engaging and exciting content for campaigns and have managed the process through to post-campaign analysis and ROI reporting. A clear passion for data and insight is essential along with a strong commercial acumen where you can show a strong ROI with campaigns you have created. It would be advantageous to have worked in a B2C environment where you have had access to large volumes of customer data; would suit people from retail, leisure and travel, financial services, utilities. This role is a strategic position where you will manage a small team who will be responsible for delivery.

As well as a competitive salary depending on experience, the benefits which accompany the role are as follows; 20 days holiday + BH, free gym membership, pension, retail discount.

This CRM Manager role is commutable from Leicestershire, Warwickshire, Derbyshire, Nottinghamshire, Northamptonshire

This CRM Manager role would also suit; CRM Specialist, Database Manager, Data & Insight Manager, Campaign Manager


CRM Manager, Leicestershire, £competitive