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CRM Analyst

Job Title: CRM Analyst
Contract Type: Permanent
Location: Hammersmith, London
Industry:
Salary: £40000 - £45000 per annum
Reference: 1631814_1561374269
Contact Name: Rebekah Cramp
Contact Email: rebekah.cramp@emr.co.uk
Job Published: June 24, 2019 12:04

Job Description

Joining the Direct Marketing team you will own the responsibility for all CRM Analytics to enable the Direct marketing team is reaching the correct target markets.

This role plays a crucial part in delivering customer insight and supporting the business to use it across a wide range of briefs such as marketing channel optimisation, mapping customer journeys and uncovering reasons behind customer behaviour.

Responsibilities:

  • Partner with senior subscriptions team to proactively identify opportunities for incremental revenue generation across all areas of the subscriptions business.
  • Develop reporting suite to provide insight on subscriber behaviour for both online and offline acquisition and renewal channels
  • Customer behaviour analysis including trend and cluster analysis
  • Develop reports and dashboards for business stakeholders.

Qualifications:

  • Knowledge of database structures and relational databases
  • Experience working with complex customer data
  • Ability to use Microsoft Office products, especially Excel
  • Strong MS SQL skills
  • Experience working Google Analytics
  • Experience of managing stakeholders at various levels
  • Excellent presentation, oral and written communication skills with the ability to explain complex analysis results and processes to non-technical audiences in a clear and positive manner

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