My client is a global brand a member of the FTSE 100. They've recently launched a financial price comparison website and are now looking for an experienced copywriter to produce clear, articulate, engaging content that clearly aligns with their brand positioning and supports all digital marketing initiatives.
Reporting to the Head of Content, the position of in house copywriter will tell the story of how the business can help consumers to manage their finances. They will be able to make personal finance products easier to understand and help consumers get the products that are best for them by guiding them to use their data to their best advantage. The person should be passionate about making personal finance simpler for consumers so they can access the right products for them at the lowest rates.
This dedicated specialist will serve the growing needs for richer content around the comparison services offering, which allows consumers to compare loans, credit cards and mortgages. They will develop a deep understanding of the comparison products together with their relevance to the audience needs and help to engage and communicate the brand's offering across a variety of mediums, including the website, email / CRM programs and social media channels.