Conversion Rate Optimisation Specialist

Job Title: Conversion Rate Optimisation Specialist
Contract Type: Permanent
Location: London / Surrey
Salary: £40000 - £45000 per annum
Reference: 15622929
Job Published: November 14, 2017 00:00

Job Description

A rapidly growing B2C insurance brand is looking for a CRO expert create best in class online customer experience.

You will be involved in a range of exciting new web development projects targeting both new and existing customers.


  • Help to execute and manage the brand's CRO testing roadmap
  • Develop hypotheses, create briefs and guide developers in the creation and launch
  • Quantitative user data analysis and qualitative user research
  • Pulling reports together and communicating test results to key business stakeholders
  • Working with team members in acquisition to agree test plans
  • Working closely with IT to prioritise web changes.
  • Day to day agency management.
  • Working with the acquisition marketing team to optimise landing pages


  • Experience working on or running conversion rate optimisation programmes
  • Hands on experience with A/B testing tools such as Optimizely or similar
  • Experience using web analytics platforms such as Adobe Site Catalyst or similar
  • Excellent communication skills and experience with stakeholder management
  • Knowledge of the latest tagging/tracking techniques and best practices