Content Marketing Specialist

Job Title: Content Marketing Specialist
Contract Type: Contract/ Freelance
Location: Cambridge (with some flexible working)
Salary: Highly competitive + benefits package
Reference: Job ID # 14544
Contact Name: Catherine Walker, People Recruitment team
Contact Email:
Job Published: October 29, 2018 17:21

Job Description

IoT Content Specialist (12 months maternity cover)

Arm is the undoubted jewel in the UK’s technology industry crown and now’s your chance to join us. Our technology is already at the heart of the global technology sector, with 130 billion products now featuring our chip IP designs. A key part of the company’s next major growth phase is in bringing the internet of things (IoT) to scale. Arm’s fast-growing IoT platform is already helping industry leaders to harness new opportunities in new ways, gaining insight into their data, and unlocking business possibilities. What we’re doing now will quite literally help to transform the experiences of people and businesses everywhere as we move through the digital revolution.

To support our journey, we are searching for a creative and highly motivated Content Specialist to tell Arm’s IoT story to a rapidly-evolving audience. This is advertised as a 12 months maternity cover but Arm is a growing business and there are potential opportunities for permanency for the right candidate.

As IoT Content Specialist, you will be joining a world-class content team made up of former journalists, content marketers, speech writers and technical experts. Reporting to the Senior Director of Global Content and Exec Comms located in Cambridge, England, you would be taking on a fast-paced and critical role. The ideal candidate will have extensive experience in creating compelling content that will engage varied B2B and general audiences, including C-suite Enterprise decision-makers, professional developers and IT managers. You should have a passion for innovation: new ideas and ‘thinking outside the room the box is in’ must be a reflex.


Your responsibilities will include:

- Content creation, curation, publication and promotion – including commissioning content or collateral from authors/external agencies, liaising closely with stakeholders and knowledge experts, as well as purchasing translation work for localized content.

- Management of content on using Django CMS, building strong relationship ties to the Arm Mbed web team for support.

- Optimization of content for SEO as well as tailoring material to the correct audience and channel, to ensure Arm is telling the right story to the right people in the right place.

- Deep collaboration across a wide range of teams within Arm as well as externally, including PR and analyst relations, campaigns, digital marketing, developer outreach, product managers and engineering, sales and partner enablement.

- Analysis of content-specific metrics, including visits, click rates, effectiveness of CTAs and lead generation, followed by evaluation of success and consideration for future content pieces.

Job requirements:

Minimum of five years’ experience, ideally in content marketing. We will consider less experience backed up with years in a content-related role such as PR, a marketing discipline or technical journalism.

Writing skills: You should be comfortable driving the creation of all content types, including (but not limited to) case studies, whitepapers, executive summaries, checklists, articles, video scripts and storyboards, PPT slide decks, blog posts, press releases, infographics, webinar materials, emails, how-to guides, product sheets and social media.

Collaborative skills: This role is inherently cross-functional, so it is vital you are an instinctive collaborator with the skills to clearly and concisely convey project needs to key stakeholders at all levels. You will need a dogged determination to deliver and balance that with the ability to build tight networks of supportive colleagues.

Communication skills: You will be “telling the story” of Arm’s IoT products and solutions. The goal is to strengthen Arm’s leadership in the rapidly-expanding world of IoT for various marketing channels/audiences. A strong command of English, oral and written, is a necessity.

Industry knowledge is desired: A background in technology and an understanding of the IoT landscape would be hugely beneficial and allow you to hit the ground running on creating the insightful content that will appeal to our audience. Prior experience writing in a B2B technical marketing capacity would be ideal, especially if it has equipped you to deal with the inevitable technology lexicon of terms: NB-IoT, LoRA, e-SIM, TLS, SDK, IDE, NFC, 6LoWPAN, RTOS, LWM2M, BLE and many more.

Excellent time management and prioritization skills: In Arm’s extremely rapid-pace environment, you must field a constant stream of content requests and quickly act on new developments both within the company and externally. The ability to correctly identify your priorities in order to deliver content on time will be crucial.

Experience using a variety of online tools, including Wordpress, Django CMS, Asana, Marketo, the Office365 suite, Ghost Blog and social media.

At Arm, we are guided by our core beliefs that reflect our rare culture and guide our decisions, defining how we work together to defy ordinary and shape extraordinary:

We not I

Take daily responsibility to make the Global Arm community thrive.

No individual owns the right answer. Brilliance is collective.

Information is crucial, share it.

Realise that we win when we collaborate — and that everyone misses out when we don’t.


Passion for progress

Our differences are our strength. Widen and mix up your network of connections.

Difficult things can take unexpected directions. Stick with it.

Make feedback positive and expansive, not negative and narrow.

The essence of progress is that it can’t stop. Grow with it and own your own progress.


Be your brilliant self

Be quirky not egocentric.

Recognise the power in saying ‘I don’t know’.

Make trust our default position.

Hold strong opinions lightly.


Arm has a responsibility to ensure that all employees are eligible to live and work in the UK.