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Content Marketing Manager

Job Title: Content Marketing Manager
Contract Type: Permanent
Location: Manchester
Industry:
Salary: 40000 - 45000
Reference: eej150120g
Contact Name: Elliot Jones
Contact Email: elliotj@thecandidate.co.uk
Job Published: January 27, 2020 10:17

Job Description

Outstanding opportunity alert!

Our client is a fast-growing tech company who is looking for a talented and experienced Content Marketing Manager to join their ambitious marketing team. The successful candidate will have strong practical skills across digital marketing, product marketing and PR and be comfortable creating all marketing collateral and lead generation elements. This candidate will be a proactive self-starter who is results-driven and able to successfully improve brand awareness and perception.

Main Roles and Responsibilities of the Content Marketing Manager:

  • Create content for all marketing and PR collateral across website copy, email promotions, social media adverts, presentations and product information
  • Develop resources to drive leads and improve brand awareness (ebooks, whitepapers, infographics etc.)
  • Grow the number of subscribers to the business by creating content that is valuable to the consumer
  • Create all blog, social media and email content to promote new products
  • Liaise with stakeholders and create a network of guest authors for the company blog
  • Help organise webinars with clients, prospects and industry experts
  • Orchestrate the collection and display of testimonials for the company
  • Ensure brand guidelines are adhered to
  • Come up with new pioneering marketing techniques for the business

The Ideal Candidate:

  • Strong B2B experience required
  • Past experience creating digital content such as blogs and social media
  • Excellent written and verbal communication skills
  • Stay up-to-date with the latest industry trends
  • Constantly look for ways to transform and innovate the marketing strategy
  • In-depth knowledge of their target audience and customer portfolio
  • Creative thinker who is also process driven
  • Flexible with the ability to multi-task
  • Motivated self-starter
  • Proficiency with Adobe Suite is desirable