Content and Social Media Strategist - Harrogate - up to £35-40k
Large, successful company, based in Harrogate, is launching a new mobile app product (aimed predominantly at consumers) and is looking for a Content and Social Media Manager with excellent writing skills to join their marketing team.
You will join take responsibility for the social media strategy, aligned with the company's marketing message, and the execution of all social content (both earned and paid). You will work across all consumer-facing social media channels, as well as LinkedIn, to raise awareness of the product within the business sector. You will spend a large amount of time on blogger outreach, ensuring that trusted bloggers are talking and demonstrating the app to their audiences, this could also include celebrity endorsement and the subsequent social campaign that will merit.
Writing is a very important part of this role, as you will be responsible for creating all content across social media, blogs, branding collateral, web content, newsletters, emails and press releases.
This is an autonomous role and you will have complete ownership of the social media function and all marketing content for this mobile app, so it is imperative you are an experienced social media manager, able to own the strategy and execute clever campaigns, alone. You will have an excellent understanding of content and how to create the most engaging content possible for the target customer base. You will be able to show a portfolio of written work across various channels and touchpoints, and any interest in health and wellbeing would be a distinct advantage.
This is an excellent opportunity to an experienced and talented social and content manager to really take ownership of the communications for bringing this product to market. You will join prior to the launch, building buzz, and there is the opportunity for this role to develop into a more over-arching Marketing Manager role, post-launch, as the department grows and they take on more junior staff. Opportunities like this rarely come up.