Are you a B2B Copywriter and Editor who loves creating original content for target audiences, and supporting marketing and business development teams with their content engagement strategies?
EMR are working with one of the UK's leading technology consultancies to hire a Copywriter and Editor in their Manchester office, on a permanent business.
The Copywriter and Editor will use market research, audience identification, and interviews with internal stakeholders and clients to create original, engaging content for target audiences across multiple industries. Content will range from blogs, articles, LinkedIn posts, and thought-leadership pieces.
You will be a creative writer, who loves producing B2B content and getting under the bonnet of a business to identify audiences and the best strategies to engage them.
Your key responsibilities will include:
- Work with business development, product and marketing teams to identify target audiences and develop the content strategy
- Create original content that engages audiences throughout the customer journey from identification through to sales and retention
- Write and publish thought-leadership content across multiple channels, including: LinkedIn, blogs and articles
- Act as an in-house journalist and interview product teams, business development colleagues and clients to find the best stories to tell
- Monitor, track and evaluate content to help advise the wider business on future content, marketing and communications strategy
Your key skills and experience will include:
- Excellent B2B content, copywriting and editing experience, preferably from a technology, software, IT or consulting background
- A background in journalism would be extremely beneficial, if not, the ability to demonstrate experience of interviewing stakeholders and/or clients
- Experience of working with marketing and sales/business development team to define and support them with content strategy and lead generation
If you feel you have the right skills and experience please apply now!
EMR are a specialist communications recruitment agency, covering: Communications, PR, Internal Communications, Investor Relations, Stakeholder Engagement, and External Communications.