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Marketing Executive - Health & Beauty FMCG

Posted 1 day ago by RecruitmentRevolution.com
Location Basingstoke Job Type Permanent
Salary £27,000 + Flexitime + Benefits Sector FMCG, Retail

Do you have at least 1 year's marketing/insight experience? Are you a self-starter who is passionate about the health & beauty industry? Can you convert data into stories? If so, we'd love to hear from you.

This is an exciting opportunity to be part of a well-established yet growing company. Although a small team, we supply some of the largest players in the UK and Northern Europe. Reporting into the New Business Development Manager, you will have the opportunity to work independently in the role whilst ensuring that critical issues are escalated to your manager in a timely manner. We aim to offer our customers the highest level of service and the category insight that we provide is essential to that.

Job Info:

Marketing Executive - Health & Beauty - Suncare & Self Tan FMCG
Basingstoke + Willing to travel throughout UK/Europe | £27,000 per annum + Flexitime, Private Medical Healthcare after one year, Company Pension Scheme & Life Assurance


Full time 37.5 hours per week.

Who we are:

We are a sales and marketing organisation working with retailers to create own label ranges within the Health & Beauty Category. Our key categories are Sun Care, Hair Care and Hair Colour. We offer a full service to our customers; from concept right through to launch. We are not an aggressive, sales driven organisation but work on the principles of developing good honest relationships with retailers and developing sales through our category knowledge, product quality and category management. Our culture is very much team orientated.

About You:

+ 1-2 years’ marketing or insight experience.
+ a passion for the health & beauty industry
+ a thirst for researching, analysing and presenting market information
+ experience of data analysis and know how to tell a ‘story’ around it
+ initiative and be proactive
+ a can-do attitude
+ influencing skills
+ confidence in dealing with internal and external stakeholders
+ presentations skills enabling them to engage with their audience
+ MS Powerpoint, Intermediate Excel
+ Full driving licence with access to own transport (essential)

Role Overview:

Market Information:


+ Analysing market data/information from IRI and Mintel.
+ Creating an annual Market Review document of your assigned category to include data, trends, market NPD, an overview of each brand/own label range
+ Creating the monthly Market Activity presentation and presenting this in the monthly marketing meeting in a vibrant and engaging manner
+ Creating Trend documents
+ Creating the monthly printed advert review
+ Creating Quarterly Information Packs (QIP) that contain data, trends and market NPD
+ Sending out ad-hoc emails to the marketing and technical team to highlight market NPD
+ Arranging and hosting focus groups. Analysing the results and sharing with the marketing team in presentable and clear format. Drawing conclusions from the results
+ Arranging in-office benchmarking of our products vs competitors
+ Timetable in regular store visits to track merchandising and promotional activity
+ Working to key deadlines in the critical path to ensure information is ready in a timely manner for internal and external meetings.
+ Engage in continual 2-way communication with the technical team to gain technical feedback on market NPD and industry issues
+ Saving all of the information on the central drive, in clearly named and well organised folders, for easy access for the marketing and technical teams.
+ Proactively set up team meetings to share information
+ Attend exhibitions and conferences as a visitor

New Product Development

+ Confident in making recommendations for NPD to the New Business Development Manager and the wider marketing team
+ Assisting the New Business Development Manager with responding to customer briefs
+ Completing paperwork for new products with a high level of attention to detail
+ Working closely with the technical team to develop new products
+ Creating product names, claims and pack copy for NPD
+ Working with the technical team to identify extracts
+ Briefing in fragrance to the technical team
+ Sourcing packaging for new products / liaising with the packaging team
+ Ensuring that the above 3 elements are within cost
+ Conducting gap analyses and brand maps for current customers and potential new customers
+ Managing critical paths and ensuring NPD runs to deadline
+ Attending customer meetings and assisting the New Business Development Manager with presenting NPD
+ Create Sell-in Packs to educate the marketing team about our NPD
+ Have knowledge of the products that our parent company have developed for their customers

Other:

+ Preparing and formatting of customer presentations
+ Keep up to date with key industry issues e.g. sustainability
+ Ad hoc support to the New Business Development Manager
+ Ad hoc support to the marketing team

Your Background / Previous Roles May Include:
FMCG Marketing, Data Insights, FMCG Customer Insights, FMCG Data Analyst.

Interested? Apply here for a fast-track path to the Hiring Manager

Application notice... We take your privacy seriously. When you apply, we shall process your details and pass your application to our client for review for this vacancy only. As you might expect we may contact you by email, text or telephone. Your data is processed on the basis of our legitimate interests in fulfilling the recruitment process. Please refer to our Data Privacy Policy & Notice on our website for further details.

If you have any pre-application questions please contact us first quoting the job title & ref. Good luck, Team RR.

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