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Campaign Marketing Manager

Job Title: Campaign Marketing Manager
Location: London
Industry:
Salary: £200 - £350 per day
Reference: 15620461
Job Published: October 03, 2017 01:00

Job Description

Marketing Campaign Manager sought for one of the worlds leading information technology and services companies.

You will be responsible for planning and implementing a full range of marketing campaigns to drive quotes, conversion to sales, minimise sell cycles and optimise ROI. You will be working closely with cross-functional teams to drive demand generation that contributes measurable outcomes.

Key responsibilities:

  • Initiate and develop end-to-end data-driven online/offline campaigns.
  • Develop and deliver acquisition plans with a focus on improving leads.
  • Consider a full mix of marketing channels, be aware of new channel opportunities and create multi-channel campaigns.
  • Efficiently manage the Campaign budget.
  • Manage day-to-day relationships with agencies.
  • Continuously test, monitor & optimise the effectiveness of all lead nurture & events campaign workflows.
  • Recommend workflow processes to increase the efficiency & productivity of the marketing organisation.

Essential knowledge and skills:

  • Proven Campaign Marketing experience and knowledge of automation platforms (Eloqua / Marketo preferred)
  • Analytical skills and an entrepreneurial approach to spot and act on opportunities to drive increased performance.
  • Experience with CRM systems and business intelligence tools.
  • Solid grasp of Social Media, SEO strategy techniques and paid search.

You will be knowledgeable within the market and have the ability to be part of a team driving the agenda for designing, implementing and testing of lead-generation programmes, lead-nurturing programmes, lead scoring and automated communications programmes.

Please do not hesitate to apply today if you fulfil the requirements and are on the lookout for your next exciting opportunity!