Brand Strategy Manager

Job Title: Brand Strategy Manager
Contract Type: Permanent
Location: Kent
Salary: Competitive
Reference: 37189
Job Published: August 10, 2017 14:04

Job Description

We’re part of Europe’s leading entertainment and communications business. With over 22 million customers across five countries, we make life easier by entertaining and connecting people. It’s a genuine team effort. That’s why we want talented people, like you, to join us and help make the future happen.

The Brand function’s role is to act as the custodian of the Sky Masterbrand and Sky sub-brands, as well as ensuring all marketing and communications consistently embody Sky’s brand values and tell a clear and compelling brand narrative for customers.

For Permanent Vacancies 
As a valued employee of Sky, you’ll benefit from a free Sky+HD premium package, an excellent pension scheme, private health care and a share save scheme. There’s a range of other benefits to help you make valuable tax and national insurance savings too.

The successful individual will be responsible for day to day Sky brand strategy. They will be guardians of the Sky brand. It’s fun. It goes without saying they will be passionate and creative and ready for the challenge.

Role Specifics

Brand Strategy
Helping to evolving the Sky masterbrand brand positioning, essence and brand values 
Help identifying consumer insights 
Ensure deep consumer understanding and insight is at the centre of all brand work
Support all brand strategy work to ensure consistency with masterbrand 
Reviewing the marketing milestone process for all major through the line campaigns to ensure consistent brand values and tone of voice 
Sharing tools and processes to allow the marketing teams to actively manage their respective brands effectively (eg briefing, create judgement and Brand planning)
Working closely with other functions (e.g. PR, talent recruitment, content) to ensure masterbrand positioning acts as a clear and coherent ‘lighthouse’ for the broader business strategy and operations 
Ensure that all best practice learnings are captured within case studies and incorporated in to relevant campaigns in the future
Keep ahead of developments in the field of brand and brand agencies maintaining links with the industry and incorporating fresh research or approaches strategic work

Tracking and driving masterbrand metrics (‘Brand I Like’. etc) that have a clear measurable impact on the business’s performance

Required Experience
A proven track record in developing and enhancing clear and compelling consumer brands, ideally within a consumer goods environment 
Knowledge in brand proposition development with a track record of building a collection of compelling brands that are clearly differentiated in competitive markets.  
Background in brand strategy
Excellent business strategic thinking skills 
Demonstrable experience of having driven the strategic thinking around building a family of brands in a commercial context 
A strategic and analytical thinker as well as customer-centric marketing leader who can effectively leverage customer insights to shape the strategy and drive the agenda 
Ability to build deep understanding and insight into customer needs and preferences 
A proficient knowledge base of brand Marketing focused KPI’s e.g. ITP
Demonstrable experience working within a high pressured environment.
Tireless and results driven mentality, able to continually critique and optimise performance.
Able to operate autonomously but understands the importance of collaborations
Self-starter, happy to take initiative and make decisions
Confident communicator and presenter
Experience of leading and developing a team
Passionate with a strong sense of values as well as drive to deliver

If you’re ready to work in a dynamic environment alongside talented people who take pride in delivering great results, apply today

Happy to talk flexible working

It’s our people that make Sky Europe’s leading entertainment company. That’s why we work hard to be an inclusive employer, so everyone at Sky can be their best.

If you are successful in your application for this role, your appointment will be subject to receiving a positive outcome from your Criminal Record Check.

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