Brand Strategy Lead

Job Title: Brand Strategy Lead
Contract Type: Permanent
Location: Maidenhead Office (Star House)
Salary: Competitive
Reference: 15626416
Job Published: January 19, 2018 00:00

Job Description

As the mobile industry’s most exciting brand, we’re here to challenge and change the way the industry works by putting customers first. We’re able to do this thanks to our amazing people, who share our passion for making things right. As a Marketing-led business our Marketing team is set up in a way that aligns absolutely to our customer groups. Historically they’ve brought us dancing ponies and singing cats. However more recently they truly looked to change the market – and they’ve  delivered on a mission to ensure our customers can use their devices abroad at no extra cost. The aim is to give our customers everything they want – and more – In short to make them love us. If you have a challenger mind-set, there’ll be plenty more opportunities to dare and to dream.

The Brand Strategy Lead reports into the Head of Brand. Your chief responsibilities will be to develop and continuously improve a multi brand strategy with a view to achieving company goals. Its essential you can demonstrate extensive strategy and consulting skills along with the ability to influence and engage cross functional working parties

As Brand Strategy Lead you will be directly involved in the creation and positioning of new brands and their identities, helping to unlock revenue growth through new segments. You will need to use your experience to identify potential risks and opportunities. Its essential you understand how to manage brand architecture to disrupt the market and deliver a true differentiation to our competition

If you’re ready to take things up a gear, click to apply.

Additional salary & benefits

20% bonus, £6,000 Car allowance, flexible working and great additional benefits

 A bit about us:

We exist to make mobile better for everyone. Ever since we were created in 2003, we've been challenging and changing the way the industry works by putting customers first and tackling the issues that frustrate and annoy them. We were the first mobile network to take the fear out of using data with our All You Can Eat plans. We were the first to abolish eye-watering roaming charges for people travelling abroad and we were the first network to give our customers 4G at no extra cost. We knocked out sky high prices for calling 0800 numbers before anyone else.

We’re able to do this thanks to our amazing people who share our passion and belief in making things right.

Job Context

This role will report into the Head of Brand and will be responsible for the development and implementation of a multi Brand strategy that will help us achieve our ambition of doubling the size of our business and becoming a best loved brand. Working in a team of six, the successful candidate will be responsible for:

  • Developing a robust master brand strategy and building a consistent and effective brand story that plays out both externally for our customers, as well as internally for our people.
  • Work with cross functional teams to facilitate and support the delivery of our master brand story cohesively across the wider business and through all brand communications.
  • Work collaboratively with the strategy and insights team to monitor brand tracking and interpret insights to inform and refine our long term brand strategy.
  • Directly involved in the creation of our long term multi brand strategy, by being responsible for the positioning and creation of new brands / brand identity to help unlock opportunities within new segments and deliver our growth ambition.
  • Management of the overall brand portfolio architecture, including brand principles, brand values and purpose, creation of Three’s “higher purpose” and strengthening our core brand identity.
  • Driving branding theory and practice to achieve disruption within the industry and delivering true differentiation v our competition.

Roles & Responsibilities

Job Purpose 

Responsible for working closely with key stakeholders in the creation of actionable strategies that ensure we achieve our overall company goals. Gathering internal and external data to build a rich but concise picture of our operating environment to inform key strategic business decisions. This includes working with relevant internal and external experts in the strategy development process. As well as providing expertise as an internal consultant. 


Project Management 

Manages and delivers required outcomes for a project while reporting to senior colleagues. 

Strategic Planning & Development Development of strategic plans in pursuit of organisational objectives for growth, identifying new opportunities, efficiency improvement and risk mitigation. 

Policy Development & Implementation Develops procedures for area of expertise with guidance from senior colleagues, then monitors implementation of those procedures within the organisation. 

Leadership and Direction Develops and/or delivers a plan for a specific area of responsibility by managing others. 

Improvement / Innovation Identifies shortcomings, then suggests and implements improvements to existing business practices, while developing and delivering projects or a work stream within the organisation's change management program with guidance from senior colleagues. 

Document Preparation Writes and edits materials for a variety of target populations, tailoring the tone and content to match the needs and expectations of each audience. 

Monitoring Keeping abreast of industry trends and external market influences.

Technical Skills

Project Tracking and Reporting 

Works without supervision and provides technical guidance when required on measuring and reporting progress toward intermediate targets to make sure a project stays on track to achieve its ultimate goals. 

Negotiation Negotiates without supervision and provides technical guidance when required on how to help the organisation by obtaining consensus between two or more internal or external parties who may have different interests.

Assessment Works with guidance (but not constant supervision) to analyse data from multiple sources to draw appropriate conclusions and make suitable recommendations. 

Customer and Market Analysis Conducts research and analyses data with guidance (but not constant supervision) in order to develop a comprehensive understanding of customer and market conditions that enables maximum return on investments. 

Project Management Uses comprehensive knowledge and skills to work independently while guiding and training others on managing projects and/or programs within desired cost, time and quality parameters. 

Action Planning Works without supervision and provides technical guidance when required on developing appropriate plans or performing necessary actions based on recommendations and requirements. 

Critical Thinking Works without supervision to breakdown complex problems and simplify into clear actionable strategic recommendations

Planning and Organising Works without supervision and provides technical guidance when required on planning, organising, prioritising and overseeing activities to efficiently meet business objectives. 

Commercial Acumen Applies understanding of the business environment and objectives to develop solutions without supervision, while also providing technical assistance when necessary.


General Education High School / FE College.


General Experience Experience enables job holder to deal with the majority of situations and to advise others.

Managerial Experience None.

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