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Brand Marketing Manager

Job Title: Brand Marketing Manager
Contract Type: Permanent
Location: Lancashire
Industry:
Salary: £28000 - £36000 per annum
Reference: ST177366_1580134761
Contact Name: Susannah Tavartkiladze
Contact Email: susannah@weareadam.com
Job Published: January 27, 2020 14:19

Job Description


Job Title: Brand Marketing Manager
Reports to: Head of Marketing
Business: SME Consumer Business
Location: Lancashire
Salary: circa £35k depending upon experience, holidays starting from 28 to 33 days with length of service , plus bank holidays.
Environment: Mid size, B2B & B2C Environment

Focus of the Role: Do you have proven experience pushing product that is not a very well known brand through the High Street?
Bringing brand awareness to the consumer? B2C centric role and brand managing.

Job Description includes but not limited to:

*Assisting the marketing strategy development with the wider marketing team
*Conduct Brand analysis, diagnostic, identifying weaknesses and opportunities
*Develop and deploy annual Marketing plans for all brands
*Development of Brand identity toolkit
*Compelling, distinctive creative campaign development
*Design & packaging development across the portfolio
*Media planning across all consumer touchpoints
*Work with Digital lead to develop & monitor successful social media programme
*Manage Consumer PR strategy and key messaging
*Pricing analysis, strategy and deployment
*Develop key consumer influencer and ambassador relationships
*Assist Product Development Manager in developing forward innovation funnel
*NPD Launch planning to ensure consumer uptake
*Business case development to support key initiatives
*Project management of marketing responsibilities
*Being brand champion
*Strong cross functional working, pivot for all brand activities
*Developing and sustaining strong working relationships with all stakeholders
*Seek out new marketing opportunities and mitigate risks
*Identifying key insights from competitor, consumer, category analysis
*Budget planning and spend control
*Key point of contact for all supporting agencies and partners

Experience & Skillset:

Background with experience regarding product push on the high-street
Product Marketing - retail marketing experience