Brand Manager

Job Title: Brand Manager
Contract Type: Permanent
Location: Lancashire
Salary: Salary competitive, plus highly attractive rewards package
Reference: AC/12754CIM
Contact Name: Anita Caldwell
Contact Email:
Job Published: August 21, 2019 16:51

Job Description

'Brand Manager - Crown Retail Brands' - With a focus on creating branding for new product development and market leading technical properties through to commercial market launch, in this major-named consumer goods business

Based Darwen, Lancashire, UK (will require occasional travel)

Salary competitive, plus highly attractive rewards package


Our client, Crown Paints is an exceptional brand-leading business, a multiple-award winner and highly-recognised household name. It has manufactured quality, innovative paint and coatings products for over 200 years, being the Royal Warrant holder for the last 60 years. Following a recent game-changing merger with J.W. Ostendorf (JWO) creating ‘Decorative Europe’, Crown is now one of the largest and most ambitious decorative organisations in Europe, with around 2000 colleagues. This is an exciting, new era for Crown Paints and time to join this unique business. Being owned since 2011 by ‘The Hempel Foundation’, (a diverse, renowned coatings group with 7500 employees in 80 countries) sets Crown apart. As along with its parent, Crown Paints generously supports cultural, humanitarian, community and scientific causes across the world. ‘At Crown – it’s not just about paint – it’s personal’.

Due to positive change, the Marketing team, based at the impressive Crown Paints head office in Darwen, Lancashire, has a highly-desirable opportunity for a Brand Manager (Retail Brands) to join Crown and their friendly, fast-paced and commercially-focused team. Reporting to the Marketing Manager – Retail & Trade Brands, the role will be responsible for initiating, developing and implementing Brand Marketing plans across the whole Crown Retail brand portfolio for new and existing products to support profitable, strategic targets. Working collaboratively with cross functional colleagues, including in particular Technical New Product Development, Marketing, Design, Packaging, Operations, Commercial Sales and Account Brand Management you will passionately ‘own’ and support each unique branding process, for new and existing product launches. Reviewing market data, customer and competitor trends, you will be aware of market opportunities, managing the brand process from NPD inception and creation, through all stage gates, to prepare a product for launch. You will pitch the concept, properties, features and benefits of your commercial product to major retail customers. This role requires attention to detail, excellent creative and communication skills and the desire and passion for your brands.

To succeed in this role, you must have previous brand management experience gained in a branded manufacturing company or in a marketing agency supporting a major brand, ideally operating in both B2B and B2C markets. Strong commercial acumen and customer focus are essential, along with the experience of building brands. Experience of building product brands in particular to be sold into the major DIY retailers or stockists such as B&Q, Homebase, Toolstation, Wilkinsons etc. or large independents would be an advantage. You will be educated to degree level, or equivalent, ideally a member of the Chartered Institute of Marketing (CIM), or the Marketing Society.

If you believe you have the requisite ability, experience and hardworking, proactive style needed to succeed in this challenging marketing role, (maybe to hone your current brand marketing skills in a major branded company) then we would like to hear from you. To apply, in the first instance please forward your CV quickly to Anita Caldwell at RMG, as the sole retained recruitment adviser for this position,, quoting reference AC/

No agencies please.