Our client is a global consumer goods company with a portfolio of industry leading brands that have a fantastic heritage behind them. An exciting opportunity has arisen in the marketing team for an experienced Brand Manager to take the lead on two of their most high profile brands.
Reporting into the Head of Marketing this high profile Brand Management role will give you the opportunity to develop successful brands with high consumer appeal, disrupting the category to deliver a real point of difference for consumers and delivering long term brand and category growth.
Key responsibilities include:
- Create and deliver the brand strategy
- Utilise market data and research to underpin brand plans
- Marketing across the full mix
- New product development / re-development
- Agency management
- Budget management
- Campaign analysis
You will be an experienced Brand Manager with excellent commercial awareness and a great track record of growing consumer goods brands. Your experience will be gained in a consumer goods setting and you will have a good working knowledge of the UK grocery trade. You must have experience of leading the brand planning process for your brands. You will need to be both creative and commercial, results orientated and experienced at understanding consumer needs.