Broad - you'll be into the detail of brands and retailers and what makes them tick. You'll help them shape ideas that help them reach the right audience so they win commercially
Remember 'dirt is good?' 3 words that changed the course of a market..
Stand out, marketing genius.
There's a Leeds business that apply a similar train of thought and are having real success.
They need a brand director, someone who knows the space like the back of their hand and has a valued opinion.
Why? Because so far it's really worked meaning they're on track for another strong year.
Their stakeholders are complex and need someone entrepreneurial who knows how to navigate retailers to get the full picture and therefore find the best solution.
It's a fast paced, hugely varied environment where you need to be memorable for the right reasons.
Get it right and as the brand director you'll consistently be opening doors to new opportunities with new partners.
As a brand director, you have to think strategically. It's vital you're hot on commercials and have grown a P&L previously.
You also must currently work hand in glove with design and creative teams and want to be based in Leeds.
You could currently be a brand manager or retail marketer seeking something a touch unorthodox.
Equally you might be an account director or above in an agency but find that you've outgrown chasing your tail and now want to express yourself.
£50,000 - £60,000