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Brand Communication Evaluation Manager | Client Side | £50-60k

Job Title: Brand Communication Evaluation Manager | Client Side | £50-60k
Contract Type: Permanent
Location: Hertfordshire
Industry:
Salary: £50000.00 - £60000.00 per annum
Reference: 15627856
Job Published: January 29, 2018 00:00

Job Description

Brand Communication Evaluation Manager | Client side | £50-60k

This is a fantastic opportunity to have a real impact and help shape the brand communications decisions at a leading retailer. The client are looking for someone with a media background who can use their expertise to ensure that they're maximising their marketing activities and that media campaigns are effective and successful.

The client are one of the largest retailers globally and are now looking for a Brand Communication Manager to join their insight team. With an almost 100 year legacy, they've cemented themselves as a leader in retail and are now continuing to look for ways to become every customer's preferred place to shop. They want to find greater ways of targeting their customers through marketing campaigns and communication development and need someone with media mix or marketing modelling experience to guide this.

Responsibilities

The role is a diverse one, it works across different areas of the marketing/media function. You will be responsible for forecasting the impact that marketing (both brand and communication) activities will have on commercial performance, through using media, consumer and performance data. You'll also be responsible for the media evaluation budget. The role also requires a confident presenter, as you will regularly present post campaign reviews to senior stakeholders in the business. You will need to have an understanding of how communications can impact brand image and sales potentials.

Required skills

  • Minimum of 4 years' experience in media mix / marketing modelling
  • Experience working with FMCG / Retail clients
  • Understanding of different marketing channels and experience with media effectiveness
  • Able to influence senior stakeholders on key business decisions
  • Excellent communication skills and strong presenting skills

Great opportunity to work client side with one of the largest, most loved companies in the UK. Apply now to find out more about this fantastic role!