B2C CRM Manager
|Job Title:||B2C CRM Manager|
|Salary:||£28000 - £40000 per annum|
|Contact Name:||Susannah Tavartkiladze|
|Job Published:||October 25, 2019 16:19|
Business: B2C Fast Paced Environment , online leisure & sports entertainment business, 70+ staff , Marketing Division
Location: Greater Manchester
Base Salary: £28k - £40k
Benefits: 25 days holidays, free parking
Type of role: Permanent
Focus of the role:
Your responsibilities will include delivering a multi-channel CRM strategy across email, SMS, direct mail and on-site.
You'll strategize, roll-out and analyse marketing campaigns to increase customer conversion and retention.
You'll pinpoint & target opportunities to launch campaigns & develop new content or offers for targeted segmentation markets to improve customer experience.
You'll be responsible for the end-to-end project management of CRM campaigns from development through to roll-out & execution from A-Z.
You will have the ability to work on many campaigns at ones.
Proven experience in the following:
B2C experience is essential
FMCG, retail, sport, online entertainment, gaming, betting etc. or fast paced environment
People management experience is preferred
Email campaign experience ideally using Mailchimp and SendGrid
Experience using Google Analytics or Mixpanel
Knowledge of HTML and CSS
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