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B2B Marketing Manager

Job Title: B2B Marketing Manager
Contract Type: Contract/ Freelance
Location: Central London
Industry:
Salary: £200-300 p/d
Reference: JO-1907-151595
Contact Name: Caoimhe Fanning
Contact Email: cfanning@welovesalt.com
Job Published: September 12, 2019 16:37

Job Description

Salt are looking for a B2B marketing expert to help our top tier fintech client raise awareness and drive lead generation across Europe.

I need an enthusiastic, creative, goal-orientated and personable marketing professional, with hands on experience of B2B marketing (preferably in the finance space).

 

What you’ll be busy doing:

  • You’ll be responsible for defining and executing all marketing activities for the client’s B2B brands
  • You’ll create exciting and informative communications to deliver new propositions, both internally and externally
  • You’ll help drive revenue by generating hot leads across all platforms, including content, social and performance
  • You’ll work t0 identify and build, on brand, engaging partner promotions whilst ensuring they are compliant and approved by all parties
  • You’ll have an analytical approach to marketing by reporting to management and delivering against set KPIs and targets
  • You’ll come up with innovative marketing ideas to attract, retain and convert clients and partners
  • As the friendly face of our B2B marketing, you will represent and promote the client at external events both in the UK and Europe and seek out PR opportunities, whilst working closely with our PR team to amplify further
  • You’ll create and deliver successful point of presence / on-site branding at those trade events, including merchandise, stands, branded promotional and supporting marketing collateral and swag
  • Sometimes you’ll support across the consumer app marketing and communications campaigns too
  • Helping the client build their brand further, you’ll be a user of the App yourself and share your ideas to improve the app, as well as other apps and API’s

 

Experience/Knowledge

Essential:

  • 3 – 5 years B2B marketing experience creating, delivering and analysing marketing campaigns for a SaaS, Fintech and/or API style of business
  • Experienced using marketing tools such as;
  • Sales Force
  • Hubspot
  • or other established B2B CRM’s, CMS platforms, marketing engagement platforms, data visualisation and / or digital analytics.
  • Excellent written and verbal communication skills
  • Must have worked in a regulated tech sector, for example finance, insurance or gaming
  • Willingness to travel within Europe

Desirable:

  • Communications degree or MBA
  • Fluency in French and Italian

 

Personality

Essential:

  • Creative / Pro-active / Eye for detail / Results driven / Team player
  • Job Location: Central London
  • A degree or equivalent qualification