Connecting...

B2B Marketing Manager

Job Title: B2B Marketing Manager
Contract Type: Permanent
Location: London
Industry:
IT
Salary: £45000 - £50000 per annum
Reference: 1632718_1582221719
Contact Name: Maja Jakubowska
Contact Email: maja.jakubowska@emr.co.uk
Job Published: February 20, 2020 18:02

Job Description

An amazing opportunity for a B2B Marketing Manager to join a successful global provider in integrated research within technology community.

The successful candidate will drive growth across audience and clients and report to the Marketing Portfolio Director. You will be a confident leader capable to work with senior stakeholders, collaborative and commercially minded. B2B Marketing Manager will have a track record in delivering multi-channel B2B lead generation campaigns to existing and new clients.

Key responsibilities:

  • To meet business KPI's by developing and implementing marketing strategy.
  • Focusing on key digital strategies to drive lead generation for new business acquisition.
  • Maximise revenue from existing clients.
  • Developing company's website to ensuring key messaging is displayed, optimising SEO and UX.
  • Optimising and creating pay search campaigns to move leads into the sales funnel.
  • Collaborating with the analysts, production, campaigns, managing stakeholders ensuring good levels of communication across all business units.
  • Devising paid social media strategy to drive awareness and lead generation for the company.
  • Managing and monitoring budgets, providing accurate recording of the spend.

Essential skills:

  • Minimum 5+ years of proven track record working in B2B segment and delivering digital campaigns.
  • Technology or Event industry background is desirable.
  • Experience working in lead generation marketing role.
  • Marketing qualification or certificate is desirable.
  • Commercial mind set.
  • Experience in account marketing and understanding Salesforce.
  • Ability to analyse data with excellent analytical skills.
  • Excellent time management, attention to detail and ability to work in fast-paced environment.

If you are interested in this role, please send your CV at: maja.jakubowska@emr.co.uk