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Analytics and Insight Manager

Job Title: Analytics and Insight Manager
Contract Type: Permanent
Location: London
Industry:
Salary: £50000 - £55000 per annum
Reference: 15623801
Job Published: November 29, 2017 00:00

Job Description

An International education provider is looking for an Analytics and Insight Manager

As part of the international team your role will play a key part in developing and implementing a strategy to use data and insights to drive revenue and profit.

Analytics and Insight Manager Responsibilities:

  • Maintain and improve reporting and analysis templates which track business KPI's using information drawn from various data sources
  • Identify trends in learning and buying behaviour, developing analytics and predictive models to grow the business and improve sales and retention
  • Analyse marketing campaigns, ensuring accurate measurement of key KPI's including return on investment.
  • Liaise with IT to establish and build a single view of the customer by integrating systems including Salesforce and Google Analytics.
  • Develop a high performance culture within the Analytics and Insight team. Manage, coach and mentor Junior Marketing Analysts in providing actionable marketing insight and strategies.

Analytics and Insight Manager Skills/Experience Required:

  • Experience evaluating targeted activity campaigns
  • Hands on experience with enterprise analytics tools such as Google Analytics
  • Excellent analytical and numeral skills and highly competent with Data analysis and statistical modelling
  • Advanced excel experience
  • Thorough understanding of current trends and best practices in digital analytics