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Acquisition / Direct Marketing Manager - Client-side Online Consumer Brand

Job Title: Acquisition / Direct Marketing Manager - Client-side Online Consumer Brand
Contract Type: Permanent
Location: London (Central), London (Greater)
Industry:
Salary: Up to £50k + bonus dependent on experience
Reference: 15628192
Job Published: February 03, 2018 00:00

Job Description

This fast-growing online challenger brand is in the process of disrupting the consumer property market. Well-funded and with a high profile new CMO, ad agency and brand campaign, they are expanding their tight-knit London team and are looking for an entrepeneurial, high energy Acquisition / Direct Marketing Manager to run all aspects of their Direct Marketing / Acquisition campaigns including:-

  • Taking personal responsibility for developing every aspect the acquisition / direct campaign from strategy development, audience segmentation, target-setting and data handling to creative development, implementation and evaluation
  • Working alongside the CRM and Performance Managers as well as the Head of Brand to create a cohesive customer strategy

This role would suit an agency-side Direct Marketing specialist who might currently be a particularly commercial Account Director (or Senior Account Manager on the cusp of promotion) with excellent strategic / data skills, or a particularly action-orientated strategist with good project management and delivery skills. 

Alternatively, you might already be in a client-side role, developing the Acquisition / Direct Marketing campaigns for a busy, growing brand.

Either way, as Acquiisition / Direct Marketing Manager, you will need the following skills:-

  • A deep knowledge of and interest in direct marketing, with a particular focus on direct mail
  • Particularly strong data skills, including segmentation and data handling
  • A good understanding of direct marketing strategy including insight generation, audience definition, customer journey planning and creative strategy
  • Strong project management skills including organisation and budget management
  • Excellent offline direct marketing production and delivery skills 
  • At least 4 – 6 years of  direct marketing experience at a good agency or a successful brand
  • A self-starting, confident, detailed-orientated personality who will love owning all aspects of DM for this exciting brand and will fit into this tight-knit, fast moving team.

If this Acquisition / Direct Marketing Manager sounds like a good fit for you, then please apply today for the chance to join this young, dynamic brand with a big future.

We apologise but we cannot respond to all unsuccessful applications.