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Account Director

Job Title: Account Director
Contract Type: Permanent
Location: London
Industry:
Salary: £40000.00 - £45000.00 per annum
Reference: 1040551_1616150316
Contact Name: Charlotte Reilly
Contact Email: charlotter@weareaspire.com
Job Published: March 19, 2021 10:38

Job Description

The Job:

The Account Manager plays an integral role in the organisation; working alongside the Digital Marketing Consultants. You will be responsible for helping manage the whole account management process from on boarding new clients, to campaign analysis and contract renewal.

Responsibilities:

  • Ensure campaigns are entered in a timely manner, analyse market situation and ensure campaign is set up in line with advertiser requested focus and expectations.
  • Successfully scrape website for any targeting areas that need to be identified, as well as provide website optimisation feedback.
  • Ensure total book remains running & identify any potential dropped campaign issues Work to improve client retention & increase total book.
  • Analysing campaigns and identifying any positive or negative trends occurring within a campaign.
  • Working with the design team on landing pages, websites and creatives.
  • Keep in regular contact with advertisers to discuss campaign performance, expectations, and steps to help advertisers grow their business.
  • Identify areas within campaigns where there is scope to upsell or cross sell the advertiser.
  • Responsible for analysing and troubleshooting campaigns, as well as creating and nurturing deep relationships with clients.

Key Skills:

  • Experience in running high calibre campaigns on Facebook, Google and Bing.
  • Strong verbal and written communication skills
  • Excel at explaining and simplifying complex concepts
  • Experience Required BA in Business, Marketing, Advertising, Digital, Public Relations, Sales, Customer Service or related.
  • Knowledge of customer Relationship Management (CRM) tools, such as Salesforce, Microsoft, Hubspot or other database systems.
  • Proficient in Microsoft Office, skilled in Excel and Powerpoint.
  • Google Ads Qualified
  • Experience in running Facebook campaigns
  • SEO knowledge