Connecting...

Account Based Marketing Manager

Job Title: Account Based Marketing Manager
Contract Type: Permanent
Location: City of London, London
Industry:
IT
Salary: £50000 - £60000 per annum
Reference: 1632613_1579627555
Contact Name: Leila Denison-Pender
Contact Email: leila.denison-pender@emr.co.uk
Job Published: January 21, 2020 17:25

Job Description

An Account Based Marketing Manager is needed to join this fast growing FinTech company offering online payment solutions to a variety of sectors.

This company has just received a $200m funding and they are becoming a key international player in the entire payment value chain.

They are looking for an ambitious Account Based Marketing Manager to drive demand and engagement across its global priority prospect accounts base.

The Account Based Marketing Manager will be responsible for defining and prioritizing target accounts and for the development, implementation, execution and measurement of account marketing programmes. You will use one-to-one and programmatic ABM to reach and engage with their target audience.

Key Responsibilities

  • Research, build and prioritise target accounts based on opportunity
  • Lead the creation, implementation and execution of ABM marketing programmes
  • Create and execute marketing plans for targeted lists of accounts in order to deepen account engagement
  • Deploy the right programmatic and account-specific tactical mix to deliver the right content at the right time
  • Collaborate cross functionally with the global sales team
  • Define KPIs, measure performance and optimise campaigns based on data & insights.

Key Skills & Experience

  • 4-6 years of experience in B2B/SaaS, enterprise or demand generation marketing
  • Previous ABM marketing experience
  • Data-driven marketer with a proven track record growing demand and audience, account engagement
  • Experience working cross-functionally with sales, partnerships, creatives, engineers, analysts and product
  • Working knowledge of Pardot, Salesforce, Demandbase, Engagio and other marketing technology platforms
  • Self-starter who has built programmes from the ground up and is able to prioritise competing projects
  • An energetic and willing attitude