What are the next steps to working in marketing?

06 Sep 09:00 by


There’s an old saying, “If a tree falls in a forest and no one is around to hear it, does it make a sound?"

It’s a philosophical thought experiment that raises questions regarding observation and perception. The same can be applied to marketing, if no one sees or experiences your product or service how will you get your message or goal across.

What’s marketing?

The basic definition to marketing is the power to promote and sell your ideas, products or services. However, there’s a lot more than first meets the eye. For example, building partnerships to create a bridge of trust between marketer and consumer. This is a fundamental process in relation to achieving your goals and creating a trusted, respected and reliable brand. Establishing yourself and your brand to consumers who see you in a positive light will increase sales and also aid the growth of your brand. A lot of marketing in this current age is all about making the right noise. This means that people are talking (word of mouth), tweeting (social media) and consuming the noise (distribution). This is the ultimate goal for any successful marketer as it creates attraction to the piece making it relevant and the 'in-thing' for consumers.

How can you work in marketing?

A job in marketing can come in various different forms and requires different traits and skills depending on the role. Whether this is traditional advertisements within TV, billboard campaigns or digital marketing, the role will entail maths or data while the expressive and creative element as well.

The marketing world is driven by content, copy and placement. To engage and capture an audience, content must be both eye-catching and talk worthy. They must relate to the consumer and evoke an emotion. Branding & marketing go hand in hand as both must complement each other as well as appealing to your target audience. In essence, most companies/businesses require a strong marketing team to promote & keep themselves relevant.

Most business will have a marketing department that will be built up of certain individuals from; graphic designers, website development, account management, content writers, digital marketeers, growth strategist… the list can be sometime endless. With so many opportunities there are endless roles and jobs which you could begin with. The key is understanding basic marketing concepts while positioning key people skills. This maximises your chances of getting into marketing as it has such a wide spectrum. You could possibly be involved in so many different sectors whether it be; financial, leisure, retail etc. 

The appeal of marketing

In a recent survey carried out by CIM (The Chartered Institute of Marketing), 41% of 17-19-year-olds are interested in a career in marketing.

This shows the growth and attractiveness of the job over the past 10-15 years. Alongside this, CIM found that 47% of school leavers do not plan on going to university, a significant increase from previous years. This could be down to many contributing factors such as rising tuition fees & the ability to establish yourself in a company or prefer gaining relevant work experience over university.

There are many other routes such as work placements, traineeships or apprenticeships that could provide viable access to jobs within marketing. Employers are also more likely, in recent years, to prioritise experience and reliability over a degree. The marketing world is a constantly growing and developing one as the environment changes day-to-day. With so many different aspects to marketing, it’s vital that you stay relevant and up to date with the ever-changing landscape.

It can be a challenging role, but with huge exposure and rewards when you get it right. It can be the most rewarding experience knowing consumers talk or purchase a product through a successful marketing campaign. Every single day is a learning curve and allows you to adapt yourself and the way you see the marketing scene.


For more articles and insights from CIM, visit our online content hub, Exchange