Marketing delivers exceptional results for business – and for those who work in it. For anyone considering marketing as a career choice, there is a simple, clear, one-word motivator: success. When you see the straplines ‘Just do it’, ‘Vorsprung durch technik’ or ‘The make-up of make-up artists’ – or know what ‘golden arches’ signify, or remember what product is associated with Labrador puppies,...